When Instagram first cracked into the industry in 2010, it looked like same as any other social media platform. Full of pet selfies, food images, and much more. Fast-forward to 2020, and Instagram is considered one of the best marketing tools for business owners, with enticing features such as advanced analytics, shoppable Instagram posts, live Stories, reels, and IGTV.
Food is a catchy topic that does well on Instagram. Before jumping to marketing, you must be clear with your goals. For the food delivery business, your aim can be the following:
- Growing brand loyalty
- Enlarge awareness of your business
- Presenting your various cuisines
- Advertising.
According to the latest report, the number of Instagram users who take on interests like visiting a website, downloading an app, or making purchases after looking at the brand’s ads on Instagram has increased by 70% of the population.
Doubt-Free, Instagram is the most popular and best image-sharing apps across the earth at present. Also, the perfect social media platform that your food delivery business should take into consideration is because it has the potential to turn prospects into buyers.
Before that, You must know how to promote your business here. What are the hacks?
Well!
That’s where this guide comes in. Let’s get started.
Convert to Instagram Business Account
Before promoting your business, ensure that you have created an Instagram Business Account.
Before promoting your business, ensure that you have created an Instagram Business Account.
In 2018, Instagram has announced a new business profile type for businesses that offers similar features to Google My Business. It means in your profile, you can mention details such as address, hours, contact number, email ID, and website or app link.
You will be allowed to fill the information as it offers multiple benefits to your food delivery business, such as:
- Along with driving traffic to your website, your followers can click on the CTA button and easily download food service delivery apps, such as the ubereats clone app, to get in touch with you or place an order.
- You can easily access analytics tools known as Insights, where you can see impressions and convection on your posts.
- You can also run an Instagram ad within your business account.
Post-Delicious Photos of Your Signature Dishes
An appetizing picture is worth a thousand words and presenting a video about that is surely worth a million.
Instagram is all about posting pictures and images that grab the attention of users and compel them to order. Instagram is the most visual social media platform that allows people to publish quality pictures with modern filters.
For the food delivery business, it would be valuable where the visual content brings more users and gives a long-lasting impact on followers than textual content. Posting mouth-watering photos of the dishes on your feed will help to reach more followers and boost your sales & revenues.
Hashtag Matters
Instagram marketing is all about impressive, catchy and unique hashtags. Hashtags have become a uniform way to filter content on social media platforms and enable users to explore content and accounts to follow. You need to match an applicable hashtag that reflects your brand and let it convey a wonderful message.
List of example hashtags that related to food delivery business:
#foodporn
#food ordering
#tastyfood
#instafoodie
#happyhour
The above listed are the most used Instagram hashtags of food delivery businesses. However, you can pick hashtags that suit your business.
Post Constantly
The best thing for posting is a consistent three to four posts per day. You should be more active while posting content on Instagram. It will keep your followers engaged and connected with your food delivery business. By doing this, your feed also stays fresh and updated, and you have more opportunities to attract eyes to your account.
You can post pictures and reel videos on Instagram every day. Moreover, you can also post recipes and behind-the-scenes stories of your food delivery business in Stories. You should know the best time to post on Instagram. Tools such as Buffer, Sprout Social, HootSuite, and Zoho Social will sharpen your content delivery strategy and let you monitor your follower’s activity together.
Finish-Up
Growing followers on Instagram isn’t an overnight achievement.
Instagram has now become very fluctuated, above are just a few tips and ways you can use it to take your social media marketing forward. The above tips will let you manage your profile for your food delivery business on Instagram and give you another chance to create a strong online presence.